I'm starting to think Lego is evil →
Daniel Sinker begins his Lego rant:
Well, maybe not evil, but “highly problematic.”
First, let’s remove what we all *think* Lego is (i.e. our own nostalgic memories, our aspirational beliefs, or $250 robot sets), and instead concentrate on what Lego today is, for the most part: It’s movie-tie-in model sets marketed pretty much…
Worth a read. I’m not a fan of more movie tie-in Lego than Lego brand Lego - and the marketed-to-girls stuff there is horrendous. I have to disagree with much of the rest of the article though. Why would you disassemble the 1000 piece Millennium Falcon and never assemble it again and not mix it with the rest of the Legos in your collection and then say “these Lego toys just aren’t the same”??? Build it once, then mix them, then make your own damn stuff! And if all you have is Harry Potter and Star Wars Lego sets, then have Han Solo go to Hogwart’s for crying out loud. “Remix” it! “Hack” it! Exercise some imagination with these building blocks. Part of what I love is building the “model set” per the instructions, but then after that doing your own thing with them. The only reason I could see NOT doing that is if you wanted to display all your completed sets (and who has the space for that). And as for marketing to girls, I think the core Lego toys are arguably the town/city sets, which I see as pretty unisex. As are the new Minifig series. And if that doesn’t fly with you, you can’t tell me that young girls don’t like Harry Potter. I don’t know, the “starting to think Lego is evil” rant sounds a bit weird and hollow to me.
